Class 35: Advertising, business management, retail services

Class heading

• Advertising
• business management, organization and administration
• office functions

What class 35 covers

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

This class includes in particular:

• the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
• advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
• shop window dressing
• public relations services
• production of teleshopping programmes
• organization of trade fairs and exhibitions for commercial or advertising purposes
• search engine optimization for sales promotion
• commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
• administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
• commercial administration of the licensing of the goods and services of others
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
• office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services

This class does not include in particular:

• financial services, for example, financial analysis, financial management, financial sponsorship (Class 36)
• real estate management (Class 36)
• stock brokerage services (Class 36)
• transportation logistics (Class 39)
• energy auditing (Class 42)
• graphic design of promotional materials (Class 42)
• legal services in relation to the negotiation of contracts for others (Class 45)
• licensing of intellectual property, legal administration of licences, copyright management (Class 45)
• registration of domain names (Class 45)

Class heading and explanatory note adapted from WIPO’s Nice Classification explanatory notes (NCL 13-2026), © WIPO, CC BY. Changes: shortened layout; references to other classes turned into links. CC BY 4.0 (opens in a new tab) · WIPO terms of use (opens in a new tab)

Turkish list (Tebliğ 2026/2) for class 35

Unofficial English translation. Filings in Türkiye use the official Turkish text of TÜRKPATENT Communiqué 2026/2.

• Advertising, marketing and public relations services, organisation of exhibitions and trade fairs for commercial or advertising purposes; provision of an online marketplace (website) for buyers and sellers of goods and services
  Show official Turkish text

  Reklamcılık, pazarlama ve halkla ilişkiler ile ilgili hizmetler, ticari ve reklam amaçlı sergi ve fuarların organizasyonu hizmetleri; alıcı ve satıcılar için çevrimiçi pazaryeri (internet sitesi) sağlama hizmetleri.

• Office functions: secretarial services, arranging newspaper subscriptions for others, compilation of statistics, rental of office machines and equipment, systemisation of information into computer databases, telephone answering services
  Show official Turkish text

  Büro hizmetleri: sekreterlik hizmetleri, gazete aboneliği düzenleme hizmetleri, istatistiklerin derlenmesi, büro makinelerinin kiralanması hizmetleri, bilgisayar veri tabanlarındaki bilginin sistematik hale getirilmesi, telefon cevaplama hizmetleri.

• Business management and business administration and consultancy relating to them, accounting, bookkeeping and tax advisory services (mali müşavirlik), personnel placement, recruitment, personnel selection and personnel supply services, import-export agency services, temporary staffing services (errand services carried out for others, such as paying bills and taxes and handling vehicle registration formalities)
  Show official Turkish text

  İş yönetimi, idaresi ve bu konular ile ilgili danışmanlık, muhasebe ve mali müşavirlik hizmetleri, personel işe yerleştirme, işe alma, personel seçimi, personel temini hizmetleri, ithalat - ihracat acente hizmetleri, geçici personel görevlendirme (başkası adına fatura yatırma, vergi yatırma, trafik işlemleri gibi iş takibi) hizmetleri.

• Organising and conducting auctions
  Show official Turkish text

  Açık artırmaların düzenlenmesi ve gerçekleştirilmesi hizmetleri.

• The bringing together, for the benefit of others, of … goods*, enabling customers to conveniently view and purchase those goods (these services may be provided by retail stores, wholesale outlets, electronic media, catalogues and similar methods). *Specify the goods or groups of goods here.
  Show official Turkish text

  Müşterilerin malları elverişli bir şekilde görüp satın alabilmeleri için …* mallarının bir araya getirilmesi hizmetleri (belirtilen hizmetler perakende satış mağazaları, toptan satış mağazaları, elektronik ortamlar, katalog ve benzeri diğer yöntemler ile sağlanabilir). *Bu kısımda mal veya mal grubu belirtiniz.

Example terms in class 35

A selection of 100 terms from the 2,572 USPTO ID Manual terms in this class.

• Account auditing
• Addressing of envelopes
• Administrative hotel management
• Advertising and business management consultancy
• Advertising on the Internet for others
• Affiliate marketing
• Appointment scheduling services
• Arranging of auction sales
• Auction services featuring impounded goods
• Bidding quotation
• Brand development and evaluation services
• Business administration consultancy
• Business advice and commercial information
• Business consultancy services
• Business data research
• Business information and accounting advisory services
• Business management
• Business management consultation
• Business management of hotels for others
• Business meeting planning
• Business organization and management consultancy
• Business records management
• Business risk management services
• Call centre services being telephone answering
• Commercial administration of the licensing
• Commercial information via websites
• Compiling of information into computer databases
• Computerized on-line ordering services
• Conducting market surveys
• Confirming scheduled appointments for others
• Copying of documents for others
• Cost management of construction projects
• Customs clearance services
• Demographic consultation and studies
• Development of market surveys
• Direct marketing services
• Distribution of advertising materials
• Duplication of documents
• Employee opinion polling
• Energy price comparison services
• Facilitating group purchase of banking services
• Flea markets
• Fuel management services
• Hospital administration services
• Import-export agency services
• Interim business management
• Issuing and updating of advertising texts
• Leasing of cash registers
• Maintaining a registry of animal breeds
• Management of professional athletes
• Market research and market intelligence services
• Marketing plan development
• Medical practice management for others
• Modeling for advertising or sales promotion
• Newspaper advertising
• On-line auctioneering services via the Internet
• On-line retail store services featuring downloadable
• Online retail bakery shops
• Operational business assistance to enterprises
• Organizing business expositions
• Payroll administration and management services
• Personnel management consulting
• Physician referrals
• Preparation of custom advertisements for others
• Preparing and placing of advertisements
• Producing audio or video infomercials
• Production of teleshopping programmes
• Promoting and conducting trade shows
• Promoting public interest and awareness
• Promotion of business opportunities
• Providing advertising space on the internet
• Providing business marketing information
• Providing consumer product recommendations
• Providing in-person commercial forums
• Providing office support staff services
• Providing political information about elections
• Providing trade information
• Public policy consultancy
• Publicity consultation
• Real estate sales management services
• Rental of advertising time in cinemas
• Renting of advertising spaces
• Retail candy stores
• Retail discount store services
• Retail jewelry stores
• Retail shops
• Retail tortilleria services
• Sales promotion
• Search engine optimisation for sales promotion
• Selection of personnel
• Shorthand secretarial services
• Sponsorship search consultancy services
• Subscription-based online retail store services
• Talent recruiting services
• Tax preparation services provided
• Telephone ordering services
• Tobacco shops
• Verifying and monitoring the credentials
• Web-based catalog services
• Wholesale store services

Example terms: Source: USPTO ID Manual (public domain), retrieved 18 October 2026.

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